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Click Fraud Report

The tutorial video below covers the same topics as this article.

Malicious bots access your site by any means possible and take any route they can find. Sometimes they attempt to penetrate by clicking search engine ads and PPC campaigns. This is particularly harmful—you pay for each fraudulent click even though the visit is valueless and reduces your ROI immensely.

Distil’s Click Fraud report lets you easily view valued clicks by humans versus fraudulent clicks (those carried out by bad bots). Drill down to specific dates and bad bot click instances, then use that as evidence in disputing false clicks with your PPC provider.

Accessing the Click Fraud Report

Follow these steps to access the Click Fraud report:

  1. Log in to the Distil Portal.
  2. Select a domain from your Domains dashboard.
  3. Click Traffic Overview to expand the Reports dropdown menu.
  4. Select Click Fraud.

Reviewing the Click Fraud Report

The Click Fraud report includes:

  • Date Filter – Specific date range highlighted by the Click Fraud report. 
  • Group By Filter – Isolated source of click activity surrounding specific agencies, referrers, campaigns, sources, and mediums.
  • Download CSV Report – Save the report data as a .CSV file on your computer.
    NOTE: The Download CSV Report button submits a request to generate the report data. When ready, the download link is sent to the email address associated with the user submitting the request. Click the emailed download link to save the report data on your computer.
  • Total Bot Clicks vs. Human Ad Clicks – Breakdown of all ad clicks identified as either human or bad bots.
  • Top 5 Agencies by Bot Clicks – Breakdown of the top agencies servicing ads that received fraudulent (bad bot) clicks.
  • Daily Click Fraud Activity – Graphical breakdown of daily fraudulent click traffic generated by bad bots.

Use the bottom Daily Click Fraud table to dig deeper into the data, such as to collect timestamped properties for fraudulent clicks.

For example:

  1. Set Show results from value to Last 60 Days.
  2. Adjacent to that, select Group by Agency from the drop-down list.
  3. Select a specific Agency from the table.
  4. Select a single date from the list.

This lists all fraudulent clicks on the selected day, including:

  • Access time
  • HTTP referrer
  • IP address
  • Request URL
  • User agent

You can now take this report to your PPC provider and request a refund, since this activity was generated by bad bots—not human visitors.

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